Widows in Africa are often faced with traumatic experiences, for instance, losing their husbands through death, which in most cases is followed by inhuman treatment which varies from one culture to another. Most of the treatments are geared towards dehumanizing their victims, a painful and psychological experience that has the potential of scaring the victims throughout their lifetime (Edialu 2012).
- Help the widows to acquire the modern concepts and practices of entrepreneurship
and product differentiation.
- Help the widows to explore tested and innovative strategies for marketing and
promotion of their products.
- Help the widows to acquire knowledge for improved human resource management
and customer oriented strategies for their businesses. READ MORE