The African Inception for Agribusiness Research (AIAR) through GAIN’s support, carried out an agri-nutrition simulation training in February 2017 to help participants acquire the modern concepts and practices of entrepreneurship and product development, help participants explore tested and innovative strategies for marketing, and promotion of their goods and services, and help participants acquire knowledge for improved human resource management and customer oriented strategies for growth. AIAR which is keen on commercializing research results by providing business opportunities to youth and women
led micro-enterprises, designed an agribusiness simulation training package for nutrition entrepreneurs.
When asked about key highlights of her business, Kristine Gichuhi says that “…business is not for the faint hearted”. She adds that it is good to have someone who can support your vision as money alone is never enough since the little finances can only be managed with proper plans. Training is one of her major highlights. She has attended training sessions organized by GAIN and learnt about quality health, e-hub training by Cytonn and had to pitch to over 300 participants and agribusiness simulation training by the African Inception for Agribusiness Research (AIAR).